Amid the discerning consumers of post-pandemic wellness culture– in which the prospects for future thriving look increasingly like things we used to do in the past— ice baths and cold plunges are having a pop culture renaissance. I first heard about cold plunging almost ten years ago, when the talking heads in the New York […]
Cool Ideas
Behind-The-Scenes Look at Privé Swiss: Where CEOs & Celebs Get Luxury Mental Health Treatment
In a world where entrepreneurs seek out running therapy in Los Angeles and people everywhere are increasingly finding solace in online tele-therapy, immersive care nevertheless remains one of the most intensive and profoundly transformative therapy experiences on the market today. In this landscape where mental health has become an increasingly salient buzzword, Privé Swiss, the […]
The 100 Best Pregnancy-Safe Skincare & Beauty Products of 2025
This master guide to the 100 best pregnancy-safe skincare and beauty products on the market today combines scientific research, beauty editor tips, EWG and environmental advocacy recommendations, and other holistic health insight into the coolest, safest products every mom-to-be needs to try. When shopping for pregnancy-safe skincare and beauty products, always remember: What goes on […]
The 5 Best Mineral Sunscreens for Babies (2025 Edition)
This guide to the best baby-safe mineral sunscreens came from our own head-spinning experience searching for baby-safe skincare products in the wake of the cultural revolution currently taking shape around the importance of clean skincare and sun care. Shopping for a natural, baby-safe sunscreen is now easier than ever since there are so many great […]
The 10 Best Cruelty-Free, Non-Toxic Nail Polish Brands of 2025
So, you’re in the market for cruelty-free, non-toxic nail polish. And if you aren’t, here’s why you should be: new studies from Duke University and Environmental Working Group show that nail polish chemicals can seep into the bloodstream even through the nail bed. Ah! For that reason, and the fact that traditional nail polish has […]
5 Beautiful Affirmation Decks For Those Seeking More Peace
Affirmation cards, or affirmation decks, are thoughtful first-person statements that encourage positive thinking, calm, and confidence. They help you ponder ideas that leave you with a feeling of more peace, calm, and clarity than before. When either read aloud or recited silently in your mind, they encourage a positive shift in mood, energy, and intention. […]
The 9 Best Natural Eczema Creams of 2025
Suffering from itchy skin? This mild stress response typically happens when your immune system overcorrects itself. Fortunately, these research-backed all natural, steroid-free eczema creams will tone down itch and calm inflammation without using harsh chemicals or steroids. Ultimately, you’ll need a “barrier cream” that protects the skin barrier– which usually means a lotion or cream […]
The 7 Best Natural Eczema Shampoos of 2025
It’s hard to find an all-natural eczema shampoo that works to calm itch and inflammation without chemicals. Luckily, natural anti-itch shampoos are becoming more of “a thing”, especially among online shoppers. Accordingly, natural beauty brands are responding with earth-friendly and pregnancy-safe natural eczema remedies that get better every day. Unfortunately, most over-the-counter anti-itch and anti-dandruff […]
The 6 Best Reef-Safe Zinc Sunscreens of 2025 (Most Effective + Elegant Formulas)
Reef-safe zinc sunscreen– which always contains physical UV blockers rather than chemical SPF– is better for coral reefs because these formulas don’t contain avobenzone, oxybenzone, octinoxate, octocrylene, octisalate, or homosalate– six active chemicals that are known to be toxic to precious marine ecosystems. (And they’re not great for the human endocrine system, either!) It’s important […]
The 11 Best Birthday Cake Bakeries in Los Angeles
If you’re looking for an amazing birthday cake in Los Angeles, you’ve come to the right place. The City of Angels is increasingly regarded as one of the best culinary cities in America, and this is especially true when it comes to bakeries and celebrations. Like New York City, Los Angeles is a place where […]